1. Billing & Payment Issues
- Suspicious payment activity
- Unverified or mismatched billing details
- Using multiple accounts with the same payment method
2. Policy Violations
- Prohibited content (e.g., counterfeit goods, restricted services)
- Misleading or deceptive ads
- Repeated violations of Google Ads policies
3. Circumventing Google’s Systems
- Creating new accounts after a prior suspension
- Manipulating Google’s automated enforcement tools
4. Security & Misrepresentation Issues
- Hacked or compromised account
- Websites with misleading claims or poor-quality content
WHY ME?
Google Ads is a platform that enables businesses to display advertisements across Google’s network, including search results and partner websites. To maintain a safe and trustworthy environment, Google enforces strict policies governing ad content and advertiser behavior. Violations of these policies can lead to account suspensions. Common reasons for suspension include suspicious payment activity, promotion of prohibited content, and egregious policy violations.
When an account is suspended, advertisers receive notifications and have the option to appeal the decision. However, if appeals are repeatedly denied, the account may face permanent suspension, preventing the creation of new accounts. Navigating this process can be challenging, and professional guidance can be invaluable.
Google’s advertising policies are dynamic, evolving to address emerging threats and maintain user safety. For instance, in 2023, Google updated its misrepresentation policy to swiftly suspend accounts of bad actors and introduced the Limited Ads Serving policy to limit the reach of unfamiliar advertisers.
Keeping abreast of these changes can be time-consuming for businesses, underscoring the importance of staying informed or seeking expert assistance.
In 2023, Google blocked or removed 5.5 billion ads and suspended 12.7 million advertiser accounts for policy violations.
These actions aim to prevent fraud, protect users from malicious content, and ensure a high-quality advertising ecosystem. By enforcing its policies rigorously, Google strives to maintain the integrity and trustworthiness of its advertising platforms.